— Show Package
Sportsfeed is an original show broadcasted weeknights on CLTV. The logo, colors, and font were meant to be bold and evoke the feeling of energy as Jarred Payton and Josh Friedman recap the days sports highlights. The diagonal lines elicit forward motion, and when juxtaposed together form jagged lines that resemble flashes of lightning. The bold design & slick animation in unison with live-action sports give the viewer a fresh way to look at last night’s replays.
Creative Direction/Motion Design: Bernard Ong